ABOUT
NEGATIVE SPACE SHOP
Photographer, designer and the eye behind Negative Space.
Trained to see what to leave out.
Before weddings, there was fashion: styling in London, then dressing professional athletes in LA. Then a Master's in Fine Art Photography, where I learned the frame matters as much as what's inside it. I've been photographing weddings since 2009, in New York, LA and wherever the destination is.
OVER 40 templates.
Through Make Pretty, I customized template after template for creatives. Almost every one started the same way: hiding the sections they didn't need, the image slots they couldn't fill, the details that only made the demo look busy. Eventually I stopped fixing templates and started designing ones that didn't need it. That's Negative Space.
Why every template starts with an artist.
Fine art taught me that the strongest work has a point of view. So each template begins with an artist whose instinct I admire: Bassman's softness, O'Keeffe's scale, Anderson's symmetry. Then it becomes my minimalist interpretation of that idea. You get a design with a perspective, not a trend.
